Designing for real people to energize product innovation and success since 2008
Headquartered near Detroit, Michigan, Touchstone Evaluations supports clients in transportation and related industries throughout the country. Our firm specializes in human factors matters, from developing new product ideas to testing final products in the field with real users. Whether you are a vehicle manufacturer, supplier, an insurance provider, smartphone provider or applications-manufacturer, our staff can help with a range of needs -- from assisting with development of new product ideas in a human-centered manner, to carrying out user-in-the-loop testing to be sure that your products will thrive in the world with their users. We bring extensive scientific experience and professionalism to every client and every case -- customizing our support to your individual needs and concerns.
Our human factors professionals have been practicing for well over a decade and bring multiple disciplines together in their problem-solving work. We’re on the pulse of modern technology -- always incorporating new findings and methods -- and have monitored their evolution to inform our approaches -- all to give you exceptional research, development, and testing support that will last for years to come.
Get in touch with us to set up a consultation -- or use the contact form at the bottom of this page to inquire whether our services are right for you.
18160 Mack Ave.
Grosse Pointe, MI 48230
Areas of Expertise
Touchstone performs driver-in-the-loop studies that provide rich information about effects of new and advanced technologies on drivers.
Advanced technologies in the vehicle
Automation, trust, use
Multiple methods: road, test track, simulator, virtual environments
Touchstone assists clients in extracting meaning from data by using new, novel and specialized data analysis techniques; and modeling.
Handling big data
Specialized data analysis
Experimental to naturalistic data; specialty designs
Attention management techniques
Touchstone offers cutting-edge knowledge and techniques from attention management science, including real-time assessment, diagnostics, and cuing.
Real-time assessment of driver attention
Diagnostics for driver state
distraction evaluation of digital systems
Touchstone tests infotainment systems and phone-based apps for distraction (according to guidelines like NHTSA’s, the Alliance’s, etc.).
situation awareness support
Touchstone is a leading provider of SA expertise in the automotive domain, developing innovative SA-assessments, SA-enhancing solutions for clients.
Measurement & evaluation
Support of SA through design of concepts (including virtual & augmented displays; HUDs; etc.)
Mental models & training
video analysis & annotation
Touchstone performs video analysis and annotation of different types -- glance behavior, secondary task activity, environmental attributes, etc.
Task activity & behaviors
Frame-by-frame; high interrater reliability
Both of Touchstone’s officers hold awards for their technical work (Dr. Repa - GM Boss Kettering Award, GM Chairman’s Honors Award, GM R&D Charles L. McCuen Award, GM Engineering Centers Recognition Award; and Dr. Angell: GM Chairman’s Honors Award, and the A.R. Lauer Safety Award from the Human Factors and Ergonomics Society of the U.S.)
40/40 projects have been have been completed successfully over the last 10 years and 90% of clients have returned with repeat business after their first project with Touchstone.
Use the form below to contact us regarding your inquiry. Please be as detailed as possible. To help us best service your inquiry, we recommend that you first describe the issue you’re having before telling us what you want to achieve. You may also email or call us to make an appointment.